Minoria Absoluta presents IDEAL (Immersive, Digital, Exhibition, Arts, Lab) the first centre for digital arts in Spain. It is an ambitious project which will revive activity in the old Ideal Cinema (1917) in the Poble Nou district. The project includes an investment over 5 years of €8.5m and 2,000 m2 dedicated to the creation, training in and promotion of digital culture. This space will comprise an area for immersive exhibitions with a Dome, a lab for creative technology, a virtual reality zone, a café and offices.
Along with Minoria Absoluta, the initiative is spearheaded by DigaliX, MIRA Festival, Eyesberg and Magma Cultura as partners, and Exhibition Hub, Berliner Festpiele, Sat Montreal and Base Milano as international partners.
IDEAL will open in October with the exhibition Monet: an immersive artistic experience and a new production from Ouchhh, the famously trailblazing digital studio.
Minoria Absoluta is making a solid commitment to virtual reality. This intention to venture further into the audiovisual world has led to the creation of Layers of Reality, a project that brings together technology, content and user experience.
Layers of Reality is a development by Minoria Absoluta, Digalix and Magma Cultura – an alliance which covers all the bases with teams of experts from the fields of audiovisual production, interactive programming development and technical services.
One of the first experiences from Layers of Reality is a video which shows, in all-round 360º vision, how the Sagrada Familia is being constructed. This immersive experience allows the viewer to discover, with complete freedom of movement, what it is like working on the construction of this emblematic church 80 meters above the ground, giving them an operative’s-eye view of the process.
This recording is part of the production of the documentary Megaestructuras: Sagrada Familia which the National Geographic channel commissioned from Minoria Absoluta, and shows the final phase of the construction of Antoni Gaudí’s most famous design. During production a 360º camera was set up to allow us to see what a day’s work is like up amongst the building’s spectacular half-built towers.
You can watch the video on the National Geographic YouTube channel HERE.